The Secret Sauce

The Secret Sauce is a unique spin on a customizable recipe book. It provides a platform to record cherished family recipes while also incorporating interactive feedback with provided post-it notes, keeping the family cookbook engaging and exciting. The Secret Sauce encourages the entire family to participate in the joy of cooking new recipes to savor together.

INSTITUTION: Tyler School of Art and Architecture

INSTRUCTOR: Abby Guido

ELEMENTS: Branding, Packaging, and Social Media

The Secret Sauce full package layout

Look and Feel

The Secret Sauce is a bright, fun, and exciting activity for the whole family to enjoy. It allows for creative play in typography, packaging, and pattern marking, deep diving into layout work as well for setting design. This piece mixes the structured stable boxes, with free flowing, colorful patterns that light up the packaging.

The Secret Sauce full package layout inside fold out box
The Secret Sauce open book and interactive post its
The Secret Sauce branded book, post its, and markers on cutting board
The Secret Sauce box
The Secret Sauce post its
The Secret Sauce book open and closed
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